In an embarrassingly desperate move by struggling supercar-maker Aston Martin, the Kuwaiti-owned British company has developed a new luxury commuter concept, dubbed the Cygnet. Named after a baby swan, the mini-car directly bases itself on the Euro-spec Toyota iQ, but with a slant towards more luxury.
The Cygnet concept “represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.”
While still in concept form, the Cygnet should not be mistaken for a joke. It is Aston Martin’s attempt to branch out beyond the realm of overpriced sports cars, much like Porsche, but in a completely different direction.
If it comes into production, it will compete with Mercedes-Benz’s Smart ForTwo and even BMW’s Mini, although it remains to be seen how many confused people there are who will pay top dollar for a redone Toyota iQ economy car.