Tuesday, December 15, 2009

Oddly-Styled Aston Martin Lagonda Concept

Aston Martin Lagonda Concept

Aston Martin is hard at work figuring out just what to do with its Lagonda brand revival plans. The company confirmed plans last year to revive the marque for a new range of bespoke models, the first of which is set to appear in 2012, but exactly what market segments to enter is shaping up to be a difficult question for executives.

While there are only a few years left for Aston Martin to come up with a plan for Lagonda, we've already seen the first concept, which was unveiled back at March's Geneva Motor Show. The polarizing concept vehicle was based on a Mercedes Benz GL-Class SUV platform but that doesn’t mean Lagonda will be an SUV/crossover brand.

This puts some confusion on the whole issue, as the Lagonda concept seemed to reveal that the brand would be leaning towards an SUV-type of vehicle, however, mixed reactions from the public may have had something to do with a change in tack.

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